Title Competitive technical intelligence : a guide to design, analysis, and action / Mathias M. Coburn.

Imprint

Washington, DC : American Chemical Society ; New York : Oxford University Press, 1999.

Location	Call Number	Status
Monograph Collection	T49.5 .C63 1999	AVAILABLE

Description	xii, 148 p. ; 25 cm.
Bibliography	Includes bibliographical references (p. 143-144).
Contents	The Management of External Technology -- The Increasing Role of External Technology -- Barriers to Utilization of External Technology -- External Technology as Part of a Strategic Technology Plan -- External Technology and Competive Technical Intelligence -- Sources of Technical Intelligence versus Sources of Technology -- An Overview of Competitive Technical Intelligence -- What is Competitive Technical Intelligence? -- The Three Elements of the CTI Activity -- A Case of a Lack of Credibility -- Purpose -- Benefits -- Metrics -- Beyond Metrics -- The Plan is the Driver, CTI is the Tool! -- Focusing the Competitive Intelligence Program -- Forces Driving Industry Competition -- External Forces -- Segmentation -- Key Design Considerations -- Sources of Competitive Technical Intelligence -- Conventional Sources of Competitive Technical Intelligence -- Phases of Competitive Intelligence -- Technology Sources for Strategic and Tactical Assessment -- Online Services and The Internet -- Patents as a Source of Competitive Intelligence -- Levels of Patent Profiling -- Patent Survey -- Selected Technology Profiles -- To Begin, Keep It Simple! -- Deliverables -- Other Sources of New Technology -- Performance Polymers, Inc.--An Example of Levels 1 and 2 Analyses -- Value of a Level 2 Technology Trend Analysis -- An Example of a Level 3 Analysis: Identification of Other Sources -- Other Sources of Competitive Intelligence -- Scientific Literature and Conferences -- Value of Technology Search via the Scientific Literature.
Summary	Significant changes in both technology and the marketplace are making it essential for companies to keep a close watch on their competition. Competitive Technical Intelligence, written by a leader in the field, shows how to do this systematically and reliably. The book covers the full range of issues, from initiating a technical intelligence program and integrating it into a strategic technical plan to setting up strategic alliances with other companies. The methods presented can be applied to a wide range of industries.
	Although it may sound like industrial espionage, competitive technical intelligence is really a tool for managing the tremendous amount of information available to the public, and this volume includes extensive advice on how to use diverse information sources efficiently and how to find and evaluate new sources.
Subject(s)	Technology -- Management.
	Research, Industrial -- Management.
	Business intelligence.
	Strategic planning.