Title How the Cadillac got its fins : and other tales from the annals of business and marketing / Jack Mingo.

Imprint

New York : HarperBusiness, c1994.

Location	Call Number	Status
Monograph Collection	HF3021 .M56 1994	AVAILABLE

Description	x, 228 p. ; 19 cm.
Edition	1st ed.
Contents	Introduction -- How two bad apples created a computer company -- Walkman caught the world's ear -- Business wisdom from sages -- Life saver got its hole -- Ben & Jerry's real cool business Cadillac got its fins -- Business sense -- Rise and fall of he Sears catalog -- Big Mac became the hottest thing between buns -- MTV: Video killed th radio star -- What's in a name? -- Jell-o got the shakes -- Bic got is ball rolling -- Coke hates pepsi (and vice versa) Silly putty bounced back from oblivion -- Corporate culture -- We go stuck on those little yellow post-it things -- Gatorade sweats it out in the market -- Cracker Jacks became a prized snack food -- Fighting the Kaiser created Kleenex and Kotex -- Barney became the most successful extinct being ever (except, of course, Elvis) -- Consumer reports: Every watchdog has its day -- Betty Crocker baked her way to the top -- Goodyear Blimp got its nose in the air -- Popsicle got on the stick -- Reader's Digest: Condensed history -- Spam resulted from to many cold shoulders -- Customer service -- Celestial seasonings steeped in the 1960's Levi's moved from a miner to a major fashion item -- Marlboro man got a sex change -- Smoke screen -- Radio comedian made Colonel Sanders turn chicken -- Muzak invented mood-elevator music -- America's biggest defeat? Not the Viet Cong...Donkey Kong -- Biting the wax tadpole of the international marketing -- Johnson & Johnson's band-aid solution -- Greyhound put on the dog -- Cute mascot can reform the image of a sullied corporation -- Man who would be king gave America it's closest shave -- Unclean dippers got America whistling Dixie -- damn that Ralph Nader! -- Lloyd's of London got out of coffee...and into hot water -- Sugar Daddy's no sucker for commies -- You care enought to send a $1.50 card... -- Baskin-Robbins has 31 flavors -- Air jordans led to shoe inflation -- More business wisdom from the sages -- Polaraoid schizophrenia -- TV dinners became tray chic -- God, mammon, and othe renlightened quotes -- WD-40: Petroleum distillate...or elixir of the gods? -- Swatch saved the Swiss watch industry -- Twinkies got cremed -- VW bugged Detroit's autocracy -- Kellogg's flakey beginnnings -- Energizer bunny keeps its hops up.
Subject(s)	United States -- Commerce -- History -- Anecdotes.
	Industries -- History -- Anecdotes.
	New products -- History -- Anecdotes.
	Marketing -- History -- Anecdotes.
	Businesspeople -- Anecdotes.