| Title |
Chemical marketing research, edited by N. H. Giragosian. |
|
| Imprint |
New York, Reinhold [1967] |
|
| Description |
viii, 375 p. illus. 24 cm. |
| Note |
Sponsored by the Chemical Marketing Research Association. |
|
Successor to Chemical market research in practice, edited by R. E. Chaddock. |
| Contents |
Basic characteristics of the chemical industry, by F. Sciancalepore.--The nature and scope of marketing research.--The changing nature of marketing research.--Information sources.--Methodology, tools, and techniques, by A. Rossow [and others]--Communicating marketing research results.--Managing the marketing research department, by F. G. Garrison.--Chemical economics and price forecasting, by A. Jonnard.--Mergers and acquisitions, by R. L. Clark.--Marketing planning in the chemical industry, by J. W. Everson.--International marketing research, by W. D. Gersumky and J. W. Martin.--Participation in planning and decision making.--The impact of vertical integration.--Chemical marketing research and the computer, by S. T. Pender and G. B. Hegeman.--New horizons for marketing research.--Bibliography (p. 341-349) |
| Subject(s) |
Chemical industry.
|
|
Marketing research.
|
| Alternate Author |
Giragosian, Newman H., ed.
|
|
Chaddock, Richard E.,
ed. Chemical market research in practice.
|
|
Chemical Marketing Research Association.
|
|
