| Title |
Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand. |
|
| Imprint |
Berkeley : University of California Press, c1998. |
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| Description |
xi, 461 p. : ill. (some col.) ; 27 cm. |
| Bibliography |
Includes bibliographical references (p. 369-440) and index. |
| Contents |
Confessions and rebuttals: the plight of the soulless corporation -- At&T: the vision of a loved monopoly -- Corporate morale in war and peace: advocacy, industrial statesmanship, and humanization -- A "corporation consciousness": general motors, general electric, and the Bruce Barton formula -- To be an institution: the service ideal and the institutional style -- The 1930s: save the system -- The corporations come to the fair: the visit to the factory transformed -- Little towns and big corporations: the wartime imagery of a nation united. |
| Subject(s) |
Corporate image -- History.
|
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Corporations -- Public relations -- History.
|
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Big business -- History.
|
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Advertising -- History.
|
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Corporations -- History
|
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